Chapter-15 Financial Management
Investment Analysis
Telecom Industry is highly capital intensive.
After the telecom services in India were thrown open to private players,
investment in telecom projects has increased multifold. In line with this
industry trend, BSNL and the other public sector enterprise, MTNL, have been
investing very heavily in capital assets to stay ahead of the competition. The
National Telecom Policy’99 and related government legislations have imposed
clear direction and targets for the telecom companies. Some of the objectives
in NTP’99 are:
Create a
modern & efficient Telecom Infrastructure taking into account convergence
of Information Technology, Media, telecom & consumer electronic.
Strengthen
R&D for world class Manufacturing capabilities
Enable Indian
Telecom Players to become truly Global Players These objectives and the related
telecom policy, legislative and licensing initiatives of the government have
spurred capital investment in telecom Industry, by BSNL and the other telecom
sector players. A clear need also has emerged as a consequence, to ensure that
the Capital expenditure (Or CAPEX) decisions taken at various levels of BSNL
are in tune with the best practices in the industry and the return on
investment conforms to, or exceeds, the industry norms.
Nature of capital
expenditure decisions:
Capital expenditure Decisions in BSNL or any
telecom company are very critical for its survival and growth because-
CAPEX
decisions involve huge investment, in rupee terms and in foreign currency terms
also in many cases
The decisions
are either irreversible in Nature or reversible at a huge cost
Their
Consequences extend over a long period into the future
CAPEX
decisions are among the most difficult decisions to make, in industry segments
like Telecom, due to the fast changing Technologies, fast changing customer
preferences, severe competition and supply-demand dynamics.
Future costs
and benefits of a CAPEX decision are very uncertain.
At present, some the important telecom
services on which capital investments are being made by telecom companies are
as below:
Access
provision – Fixed, Cellular Mobile, Wireless in Local loop, Cable Service
Provision
Radio paging
Public Mobile
Radio Trunk Services
NLD & ILD
services
Global Mobile
Personal communication by satellite
V-Sat based
services
Other
Services (IN, WEB, digital Network etc)
These telecom projects have different
components – like switching, transmission, and value added services, apart from
usual components of Land, buildings, vehicles etc. Gestation periods and
Payback periods differ from segment to segment and technology to technology.
While wired line services saw phenomenal investments and growth in earlier
decades, the 21st century
has started with wireless revolution – with GSM and CDMA technologies competing
for the wireless telecom space. BSNL has presence in both GSM and CDMA
technologies and is using both for purposes for which they are found suitable
in different segments of the network from time to time.
Steps in CAPEX decisions
Every CAPEX decision involves the following
fundamental steps:
Identification
of Potential Investment opportunities: Potential investment opportunities are to be identified by
carefully screening the following :
New/emerging telecom Technologies; New Uses
for existing technologies/infrastructure; customer needs perceived through
Market surveys and customer feed back; Need to spread to New locations; new
opportunities indicated by the growth path of competitors, and the regulatory
framework and
policies of government.
Preliminary
screening of Opportunities: This
involves assembling a set of investment opportunities as above and narrowing
the list to preferred alternatives. At this stage, the criteria typically applied
are : compatibility with the company’s existing technology, Existing &
potential skill sets, organizational environment; easy availability of
technology, equipment and their potential sources; lead time; reasonableness of
costs; associated Risks(like obsolescence), competition in the segment etc.
After considering these factors, the set of preferred alternatives can be
assembled for conducting amore detailed feasibility study of each.
Feasibility
study: Feasibility study involves preparation of a
detailed Project report (approximating to a Project estimate in BSNL) examining
the Marketing, Technical, Financial and Economic feasibility aspects of a
project. The report contains fairly specific estimates of Costs & benefits,
means of raising funds, schedules of implementation, profitability estimates,
social benefits of the project etc. Then, all the projects are listed in the
order of priority based on (i) cost-benefit analysis (ii) company policy and
(iii) funds availability. The approval of competent authority is to be accorded
now, in the order of priority within the available funds. With the
disappearance of waiting lists of customers and emergence of on-demand
provision of services and fierce competition in most parts of the country and
in every business segment, the newer methods described herein can be used for
Investment Analysis
Implementation: After approval of specific projects, implementation needs tobe
planned with the Preparation of Blue prints, designs, plant engineering,
Equipment selection and procurement, construction, Training, trial run,
commissioning and equipment maintenance planning. The project report must take
into account these factors for successful implementation of the project.
Dealing
with implementation Delays : This involves
locating potential causes for implementation delays and taking care of them
through various means like PERT (project evaluation research techniques),
CPM(Critical path method) and assigning specific time-bound responsibilities to
the nominated
Project managers for different implementation
stages in clear terms. PERT is mainly for R&D projects though some
techniques can be used in a few others. Critical path method involves splitting
of a project into its component operations and ensuring simultaneous completion
of various unlinked operations so that the project can be implemented in the
minimum possible time. A simple example of a project consisting 4 operations,
namely, buying land and machinery, constructing building and installing
machinery can be illustrated. Here, buying land and buying machinery can be
done simultaneously as independent operations. Constructing building depends
only on buying land but not on buying machinery and hence can be planned
accordingly. But, installing machinery requires that all the preceding three
operations are completed, namely buying land and machinery and constructing
building. Standard notations and techniques are used in more formal CPM
drawings.
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